A good short read about what it’s all about: Having a good show, and a good marketing strategy. Whether it’s a website you push with SEO or flyers you deliver door to door, there’s no way to be in the magic business without good solid marketing.
Found here:
Once in a while, the white rabbit just doesn’t show up in the little box. Louis Meyer knows this — and is ready.
For every magic trick he performs, he has developed a way out of a glitch — some move that seems natural and will usually bring out the rabbit on the next try. He doesn’t want to disappoint his audience, often kids at birthday parties.
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After four years as a full-time magician, he thinks he knows the trick to making it: Have a good show and be a good business person. Spend as much time on marketing and bookings as on punching up patter.